Writz is on testnet. This is a plan, not a record of results, and it contains no targets or forecasts. Steps advance when evidence says so, not on a calendar. The mainnet target stays Q2 to Q3 2027, and it remains a target, not a commitment.
The strategy in one paragraph
Writz goes to market on three fronts. We attract Bitcoin holders who need dollars and do not want to sell, and show them on testnet exactly what a loan feels like, including what happens when the price falls. We work towards agreements with institutions and with sovereign and state Bitcoin reserves, organizations that hold Bitcoin they intend to keep. And we make Writz infrastructure that other projects can integrate, so that each integration brings users of its own. Underneath, we build the lender side and publish what a careful reader needs in order to trust the protocol. We launch with low limits on borrowing and raise them only after the protocol has behaved well in public.The three fronts
Bitcoin holders
People who want liquidity without selling, wrapping or handing over their coins.
Institutions and reserves
Treasuries, funds, custodians, and sovereign and state reserves that hold Bitcoin for the long term.
Infrastructure
Projects that integrate Writz to verify Bitcoin, or to offer Bitcoin-backed credit in their own products.
The market problem we are solving
A holder who needs cash today has three common options: sell and try to buy back later, hand their coins to a lender, or wrap them to use them in DeFi. Each one asks them to give something up, and for an institution or a public reserve, some of those options may not be allowed at all. Writz offers a fourth option, where the Bitcoin stays on Bitcoin in a script tied to the holder’s own key. That option has a real cost of its own. A borrower can be liquidated, and a new protocol has not yet earned trust. So the go-to-market job is less about announcing a product and more about helping each audience compare it honestly with what they do now.The principles behind the plan
One clear offer per audience
Each front has its own first customer, its own message and its own next step.
Two sides, from the start
A loan needs a borrower and a lender. Neither side is treated as something that will follow on its own.
Evidence before the next step
Every step has a signal to advance and a reason to stop. Claims about users come from real conversations and on-chain activity.
Trust before reach
We would rather be understood by a few people than be noticed by many. Risks are stated next to the claims they qualify.
Distribution never breaks the promise
No channel or agreement is worth wrapping the collateral or adding a custodian. Growth that needs either is growth we decline.
No race for capacity
We limit borrowing, not deposits, so nobody has to outbid anyone in miner fees to take part.
Use before incentives
This plan does not depend on a token or on points. We want to learn whether people use Writz because it solves their problem.
How the section is organized
Customers and message
Who comes first on each front, what they do today, and what we say to them.
The plan, step by step
Ten steps from the first conversations to scaling after mainnet.
Channels
Each channel, who it reaches, what it asks of them, and when we stop it.
How we measure progress
The journey for each audience, and the rules behind every figure we report.