Channels - Writz Protocol

A channel counts only if we can say who it reaches, what we tell them, what they do next and when we would stop. Posting more is not a strategy. We run a small number of channels at a time and add another only when one is working or has been stopped.

In use now

These channels serve the three fronts directly.

Channel	Who it reaches	Next step we ask for	When we stop
Direct conversations and guided sessions	Bitcoin holders and USDC users, through people we know and communities we belong to	Take an interview, or try a full testnet loan with us	When new conversations stop teaching us anything
Direct institutional outreach	Treasuries, funds, custodians, and the public bodies behind sovereign and state reserves	A technical evaluation, then a testnet pilot	When a type of institution cannot use Writz without a custodian or wrapping
Developer programs (SDK, hackathons, bounties, ideas page)	Stellar builders, starting in Latin America	Build something real on the tools, and keep it running	When projects stop as soon as the prize ends
Founder-led writing (technical posts, the whitepaper, Bitcoin and Stellar forums)	Researchers, builders and technical Bitcoin readers	Read the design, challenge it, try the tools	When it brings no one into the conversations above

Next, as the plan advances

Channel	Who it reaches	Next step we ask for	When it starts
Stellar community	USDC holders and teams on Stellar	Supply test USDC, or discuss supplying at launch	With Step 7
Bitcoin self-custody communities (meetups, podcasts, regional groups)	Long-term holders who keep their own keys	Join a guided session, or the early list	Now for interviews and guided sessions, open invitations after Step 3
Product partners	Users of Stellar apps that want Bitcoin-backed credit or yield on USDC	Partner: integrate. Their users: try the feature	When a partner sees value in testing the tools
Wallets and hardware signers	People holding Bitcoin or USDC in those wallets	Open Writz from the wallet they already use	Integration on testnet, public names after launch

What we are not doing

We are not	Why
Buying reach, or paying for promotion	People who arrive this way are not the ones who need a loan, and trust cannot be rented
Running every social platform	Attention is limited, and we would rather do a few things well
Reporting followers as progress	A follower has not changed what they do. We measure the next step
Sending people into a flow that is not ready	A person who gets stuck rarely returns
Announcing partnerships we do not have	Interest or a letter of intent is not a partnership, and we only name partners with their agreement

Why one channel does not fit all

Each channel plays a different part in the same journey.

Writing and developer programs build credibility, and they reach builders first. They rarely reach someone who will borrow next month.
Direct conversations are slow, and they teach us the most.
Institutional outreach is slow and has few but heavy outcomes.
Communities and partners bring the people who would actually use a loan, and they only work once the product and its message are ready.

That is why the order matters. Sending people to a product before it is ready spends the one thing a new protocol cannot buy back, which is a first impression.